Reputation Maxx Highlights Tips for an Effective Website

Reputation Maxx knows that oftentimes, individuals and businesses feel as if they have to have a lot of bells and whistles on their websites in order to attract viewers and keep them there. However, Flash videos and other visuals are on their way out in the newest wave of graphic design trends.

Here are some tips to make sure that your website is user-friendly, yet not overwhelming.

Use Keywords to Boost Your Site's SEO
One of the biggest mistakes that Reputation Maxx sees in people's websites is the improper use of SEO. Keywords, including that of you or your company's name should be included in all tags, all content and all metatags. Urls should also include keywords. In short, include keywords in both the front and back end of your website. Links should be to other micro sites and social media profiles from high-ranking pages in order to boost your website's page.

Update your content
As a general rule of thumb, Reputation Maxx recommends updating your website with all-new content once a year. There should always be a blog attached to your website so that fresh content can be posted there once a week or at the very least, once a month. Blogs are a great place to share news about new services and products, where you will be going and your latest news.

Monitor Analytics
By monitoring analytics, you will be able to better target your website's content to those who are visiting your website most often.

Reputation Maxx Reveals How to Make Online Reviews Work for You

Reputation Maxx knows that almost every business has reviews online. From Google reviews to Yelp and other reviews websites, every business has reviews online about their services and products. Sometimes, these reviews can be negative, and are extremely damaging to a company's reputation. It has been shown time and time again that negative reviews are heeded and shared amongst consumers more than positive reviews, even if the negative reviews are unwarranted or fake.

Reputation Maxx shares that positive reviews can be used in multiple ways in order to boost a business's reputation with current clients and future consumers. For one, positive reviews should always be shared on social media accounts. Whenever a client or customer posts a glowing review of a company's products on their Facebook page, Twitter account or even on Google reviews, it is important to share that news with your followers. The more positive content there is on the Internet associated with your name, the better it is for you and your company.

Positive reviews can also be made into hand-written and quality press releases, announcing to the world  how much people truly enjoy your products. Blogs and other forms of communication should also be used in order to spread good news about satisfied customers.

On the subject of satisfied customers, Reputation Maxx shares that whenever a client or customer verbally praises your products and services, you should ask them to write a positive review online. While they might not always take the time to do so, they just might. Always thank people for their positive reviews and the time that they spent to write them.