Reputation Maxx knows that oftentimes, individuals and businesses feel as if they have to have a lot of bells and whistles on their websites in order to attract viewers and keep them there. However, Flash videos and other visuals are on their way out in the newest wave of graphic design trends.
Here are some tips to make sure that your website is user-friendly, yet not overwhelming.
Use Keywords to Boost Your Site's SEO
One of the biggest mistakes that Reputation Maxx sees in people's websites is the improper use of SEO. Keywords, including that of you or your company's name should be included in all tags, all content and all metatags. Urls should also include keywords. In short, include keywords in both the front and back end of your website. Links should be to other micro sites and social media profiles from high-ranking pages in order to boost your website's page.
Update your content
As a general rule of thumb, Reputation Maxx recommends updating your website with all-new content once a year. There should always be a blog attached to your website so that fresh content can be posted there once a week or at the very least, once a month. Blogs are a great place to share news about new services and products, where you will be going and your latest news.
Monitor Analytics
By monitoring analytics, you will be able to better target your website's content to those who are visiting your website most often.
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